If you have just started your own business, everything is fresh and exciting. You are finally selling products or services you believe in, and you know you can deliver exactly what customers want.
But, something you have to remember is that customers want a professional-appearing business. While you might work from home in your pyjamas and at any time you want, customers want to ensure you are trustworthy and legitimate. So, you need to make sure that your new business appears professional online.
So, how can you do this? Well, there are a variety of things you can do with your website that will ensure your business appears more professional. Let’s take a look at some simple things you can do.
Get a Phone Number
Businesses should always list contact details on their website. This allows customers to contact you when they have issues or questions. But, do you simply have your mobile number listed as your contact details? This is something that many people do not realise appears unprofessional. Customers can be mistrustful of this and not want to call mobile numbers.
The way around this is to get a phone number for your business. This is something you can do easily. If you really want to appear professional to customers, consider getting a 0800 or 0808 number. This is going to be free for them to call, which can impress people.
Have an Impressive Address
Again, your contact details are going to be very important for your online business. People look at these before they make orders. Indeed, you probably have your home address listed as the business address. After all, you work from home. However, this is something that is not recommended, and there are a few reasons for this.
Namely, customers do not like a business having a residential address. It looks unreliable and as if the business is unprofessional. To change this, consider getting a virtual business address. Check out https://w1virtualoffice.com/business-address-london/ and you can read more about getting an impressive address In London. You are not required to work here, but it can be a place for all of your official business correspondence. What’s more, you can get a London address you like, and it will be proudly displayed on your website.
Create a Dedicated Email Account
Many customers want to contact you by email nowadays. It is quick and easy, and it does not require any social interaction. Indeed, this can happen before customers want to buy and they wish to ask a question. Hopefully, you already have an email address on your website and in the contact details. But, does your email address appear professional, or is it too casual?
We were all guilty of creating embarrassing emails when we were younger. But, this is not going to be something you want to share or use in a business capacity. Even having something like your full name is not going to appear the most professional. You want to have a dedicated email account specifically for your business. This can include your brand name. What’s more, if you have people working for you, it can be helpful to have similar addresses for everyone so that there is coordination.
Avoid Stock Images
How long did you spend designing your website? Hopefully, you have taken your time and created something you are proud of. Websites do not have to be complicated and crowded. Instead, they can be professional when they are simple and easy to navigate.
But, one mistake that many business owners are making is using stock images. They do this to fill in the spaces on their website and quickly get it up and running. Yet, it can have the opposite effect to what you intend. Many stock images are the same, and customers recognise them. You are best to take your time and take quality photos for your website. This is going to be what is more impressive to your clients.